The Twelfth Fret ~ Since 1977 ~

DiMarzio Area 67 Pickup

The Monterey Pop Festival of 1967 was a watershed event in American music. When it was over, the world had heard and felt the sound of a Strat® in the hands of a master. Single-coils in 1967 were bright and very clean. And, of course, they hummed. DiMarzio Area 67 Pickup captures the classic bright and clean sound but totally eliminated the hum with their patented Area™ technology. Magnet pull is reduced by 40% for improved sustain and clarity. The DiMarzio Area 67 has the chime of 60s pickups, and the 2 and 4 positions are light, bright and quack-happy.

Strat® pickups in the late 1960s used full-strength Alnico 5 magnets. The patented magnetic field of the Area™ models is more efficient and focused than it is on “true” single-coils, which allows us to use Alnico 2 instead. Once again, this resulted in much less magnet pull, but no loss of output- a major advantage in the neck and middle positions, where sustain and intonation can both suffer if the strings are exposed to strong magnetic fields. 

 


THE TWELFTH FRET

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