November 2018 –  Fender research findings revealed that, much like the instrument itself, the archetype of the “guitar god” in music and culture has evolved. Guitar isn’t dead – musicians are playing guitar now more than ever, but in new, innovative ways in today’s diverse, popular music landscape. 

November 2018 –  The world premiere performance of Qudud Flamenco, in collaboration with the Festival du Monde Arabe de Montréal – a new production fusing flamenco with the traditional qudud of Aleppo in a unique union of two of the greatest musical traditions of the Arab world and the West.  This original work is written by Spanish guitarist and composer Carlos Piñana.

November 2018 –  To celebrate the 50th anniversary of Led Zeppelin and Page’s storied career as a guitar icon, Fender will release four artist signature guitar models throughout 2019, giving fans and collectors the chance to own a piece of history. Two models will be made on Fender’s production lines, and two will be produced in the Fender Custom Shop – dubbed the “Limited Edition Jimmy Page Telecaster Set.”