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INDUSTRY NEWS

Guitar Isn’t Dead Research Shows Learning to Play Helps Us Live Better Lives

Fender Research Confirms Guitar Isn’t Dead - The Twelfth Fret

November 2018 –  Fender research findings revealed that, much like the instrument itself, the archetype of the “guitar god” in music and culture has evolved. Guitar isn’t dead – musicians are playing guitar now more than ever, but in new, innovative ways in today’s diverse, popular music landscape. 


Spanish Guitarist and Composer Carlos Piñana Performs for Qudud Flamenco

Carlos Piñana Performs for Qudud Flamenco Canada - The Twelfth Fret

November 2018 –  The world premiere performance of Qudud Flamenco, in collaboration with the Festival du Monde Arabe de Montréal – a new production fusing flamenco with the traditional qudud of Aleppo in a unique union of two of the greatest musical traditions of the Arab world and the West.  This original work is written by Spanish guitarist and composer Carlos Piñana.


Fender Teams Up With Jimmy Page for Zeppelin’s 50th Anniversary

Fender Teams Up With Jimmy Page for Led Zeppelin's' 50th Anniversary - The Twelfth Fret

November 2018 –  To celebrate the 50th anniversary of Led Zeppelin and Page’s storied career as a guitar icon, Fender will release four artist signature guitar models throughout 2019, giving fans and collectors the chance to own a piece of history. Two models will be made on Fender’s production lines, and two will be produced in the Fender Custom Shop – dubbed the “Limited Edition Jimmy Page Telecaster Set.”


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