The Twelfth Fret ~ Since 1977 ~

Posts Tagged guitars

Fender Custom Shop Promotes Carlos Lopez to Master Builder

Fender Custom Shop Promotes Carlos Lopez to Master Builder

A new Master Builder joins the Fender Custom Shop: Carlos Lopez. With decades of experience in guitar luthiery, he’s worked on countless designs during his four years as an Apprentice Master Builder under esteemed Fender Master Builder Todd Krause.   “Masterbuilt Fender Custom Shop guitars are in more demand now more than ever, which explains why we’ve added three new Master Builders since 2018,” said Mike Lewis, VP of Product Development at Fender Custom Shop. “Our apprentice program continues to

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Guitar Isn’t Dead Research Shows Learning to Play Helps Us Live Better Lives

Guitar Isn’t Dead Research Shows Learning to Play Helps Us Live Better Lives

Fender research findings revealed that, much like the instrument itself, the archetype of the “guitar god” in music and culture has evolved. Guitar isn’t dead – musicians are playing guitar now more than ever, but in new, innovative ways in today’s diverse, popular music landscape. With the rise of streaming and sharing platforms, artists around the world have even more access and empowerment to create and share music. In tandem, Fender consulted with award-winning neuroscientist, musician, record producer and author Daniel Levitin, who

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