The Twelfth Fret ~ Since 1977 ~

Posts Tagged Fender

New Fender American Ultra Series Introducing State-Of-The-Art Engineering

New Fender American Ultra Series Introducing State-Of-The-Art Engineering

Fender Musical Instruments Corporation (FMIC) introduces the American Ultra Series, the most-advanced modern guitar from Fender. An evolution of American Elite (Fender’s premier electric series that launched in January 2016)  – the Ultra Series boasts all-new modern features, state-of-the-art craftsmanship and nuanced design. Luxurious, sleek and cutting-edge, this series sets a new industry standard for precision, performance and feel with Ultra Noiseless pickups and Fender’s fastest-playing necks. Created for a wide range of today’s highly-skilled modern artists, session and working

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Fender Custom Shop Promotes Carlos Lopez to Master Builder

Fender Custom Shop Promotes Carlos Lopez to Master Builder

A new Master Builder joins the Fender Custom Shop: Carlos Lopez. With decades of experience in guitar luthiery, he’s worked on countless designs during his four years as an Apprentice Master Builder under esteemed Fender Master Builder Todd Krause.   “Masterbuilt Fender Custom Shop guitars are in more demand now more than ever, which explains why we’ve added three new Master Builders since 2018,” said Mike Lewis, VP of Product Development at Fender Custom Shop. “Our apprentice program continues to

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Fender Custom Shop Game of Thrones Sigil Collection Series with Trio of Elaborate Guitars

Fender Custom Shop Game of Thrones Sigil Collection Series with Trio of Elaborate Guitars

Fender Musical Instruments Corporation (FMIC), in partnership with HBO Licensing & Retail today announced the introduction of three masterbuilt handcrafted Game of Thrones guitars – dubbed the Game of Thrones Sigil collection – including three models for three fan-favorite houses: GAME OF THRONES HOUSE STARK, TELECASTER GAMES OF THRONES HOUSE LANNISTER, JAGUAR GAME OF THRONES HOUSE TARGARYEN, STRATOCASTER The trio of deluxe, one-of-a-kind guitars embodies the true essence of Westeros’ most iconic, notable families and are built to order via the

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Fender Celebrates Guns N’ Roses Bassist Duff McKagan with Latest Artist Signature Bass Collaboration

Fender Celebrates Guns N’ Roses Bassist Duff McKagan with Latest Artist Signature Bass Collaboration

Fender Musical Instruments Corporation (FMIC) released the Duff McKagan Deluxe Precision Bass the latest iteration of Fender’s collaboration with the Guns N’ Roses bassist and New York Times bestselling author.  The newest model in Fender’s Artist Signature Series captures the true musical essence of Rock & Roll Hall of Fame inductee McKagan. Best known for his work with Guns N’ Roses and Velvet Revolver McKagan has had an epic music career, entertaining and inspiring countless fans. Now, with the Duff

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Guitar Isn’t Dead Research Shows Learning to Play Helps Us Live Better Lives

Guitar Isn’t Dead Research Shows Learning to Play Helps Us Live Better Lives

Fender research findings revealed that, much like the instrument itself, the archetype of the “guitar god” in music and culture has evolved. Guitar isn’t dead – musicians are playing guitar now more than ever, but in new, innovative ways in today’s diverse, popular music landscape. With the rise of streaming and sharing platforms, artists around the world have even more access and empowerment to create and share music. In tandem, Fender consulted with award-winning neuroscientist, musician, record producer and author Daniel Levitin, who

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Fender Teams Up With Jimmy Page for Led Zeppelin’s 50th Anniversary, Recreates Famed Guitarist’s Iconic Telecaster

Fender Teams Up With Jimmy Page for Led Zeppelin's 50th Anniversary, Recreates Famed Guitarist's Iconic Telecaster

Fender Musical Instruments is collaborating with one of rock’s most legendary guitar players – Jimmy Page – to recreate his famous 1959 Fender Telecaster 50 years after Led Zeppelin formed in October 1968. Among music’s most iconic guitars is Jimmy Page’s Telecaster, known for its two “mirror” and “dragon” designs. It helped launch Page’s career in The Yardbirds and Led Zeppelin, and the guitar was used to record “Led Zeppelin I” along with countless hit songs on world-renowned albums. To celebrate the 50th anniversary

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